I'm James, a creative human using design, to design change. Currently as Global Creative Director at Pinterest.

How did I get here?

Taking a non-linear path i've grown up playing different roles in different types of teams. I've started boutique things (Cure Studio, HigginsonHurst, The Type Foundry), helped build global things (CD ECD Principal at DesignStudio), worked at places that shape culture (Wednesday) and places that transform businesses (Prophet).

Creative = Strategist + designer.

While there are benefits to being one (or the other), the most inspiring people and the best work happens (I believe) when you have people who have their feet planted in both.

Player → Coach.

It's never been more rewarding to focus on creating the culture that gives teams oxygen to do their best work. I've learn't (and continue to learn!) the many ways this goes wrong and the few ways this goes right.

Hello World.

Currently living in SF, via NY (where I set up DesignStudio NY) & London. I've been lucky enough to work globally with extensive experience in Europe, America, Asia and the Middle East.