I'm James, a creative human using design, to design change.
Currently as Global Creative Director at Pinterest.
I believe in using design to design change.

I run a small club of optimistic humans who make change.

And I'm on the board of a neuroplasticity start-up launching soon, and an advisor to the talented Futures team at Hoo Koo E Koo who run the Future Horizon event.
I've taken a non-linear path to get here.

Boutique things
( Cure Studio, HigginsonHurst, The Type Foundry)

Global things
(CD ECD Principal at DesignStudio)

Shape culture

Transform business.

What is linear is my belief in design thinking that drives competitive advantage, credibility & conscious brand building that is better for profit, people & the planet.
Creative = Strategy + Design

While there are benefits to being one (or the other), the most inspiring people and the best work happens (I believe) when you have people who have their feet planted in both.
Player → Coach.

It's never been more rewarding to focus on creating the culture that gives teams oxygen to do their best work. I've learn't (and continue to learn!) the many ways this goes wrong and the few ways this goes right.