Talk
2020
Tech Circus 
for
An interview about my background, why I started, how I got here (where am I?) and what i've learn't (cough).... sadly not much clowning around.
Talk
2020
Heads of Design
for
Keynote talk pulling apart the 6 questions that ensure design thinking is meaningful.
Talk
2020
Live Talk From
for
My first outing on Instagram live, part of the fantastic initiative Live Talk From.
Award
2020
IndieFest
for
Lock Down has been picked up by a number of festivals, getting into the official selction in 4 categories in the Indie Fest awards: Best Production Design, Best Editing, Best Microfilm, Best Sound Design.
TV
2020
Cloudflare TV
for
Joining Jess Rosenberg & Dylan Welter on the Cloudflare TV show 'The Creative Corner' to share stories about building creative culture in product companies.
Award
2018
Transform Awards
for
And we won Gold for food and beverage.
Award
2018
Transform Awards
for
Our retail work for Depop is recognized with a gold.
Award
2018
Transform Awards
for
Deliveroo wins best overall visual identity!
Press
2018
Creative Review Annual 
for
Our work makes the Brand Identity category.
Press
2018
Creative Review
for
Selected in the Design – Brand Identity category in The Annual 2018, CR’s award scheme celebrating the best in commercial creativity.
Press
2018
Design Week
for
It’s encouraging to see that the Design Indaba stage was used for more than a portfolio show-and-tell and that Natasha was able to voice an important point of view. Personally, I both disagree and agree with her.
Podcast
2018
Thought Starters
for
It's the biggest event in the world, and one of the most recognisable brands. So what goes into designing for the Olympics?
Award Judge
2018
Brand Impact Awards
for
UK Studio of the year judge.
Book
2018
Typodarium
for
The Typodarium accompanies you through the year with 366 new fonts, I was lucky to have some of my work from The Type Foundry included.
Award
2017
Brand Impact Awards
for
Deliveroo redefines what retail means.
Press
2017
Creative Review Annual 
for
Food delivery startup Deliveroo’s new branding features a minimal kangaroo logo, colourful rider jerseys and photography that captures the ‘messiness’ of food.
Press
2017
Design Week
for
Online shop Depop rebrands to take on “f*ck it” attitude.
Press
2017
Design Week
for
The new WorldFirst branding is based on the concept of a “kit of parts” rather than a traditional logo, centred around an ellipses device of three dots. “Do More” was chosen as a “refreshing and optimistic proposition” that aims to ensure clarity for internal teams, and align that with the external design expression of the brand.
Press
2017
YCN
for
Combining the head, heart and hand is the key to creating a really meaningful brand.
Talk
2017
Future Is
for
An inspiring event in Dublin, where I got to debate with (among others) Paula Scher about the role of design and used my keynote slot to plead for a return to the principles of First Things First.
Talk
2017
London Design Festival 
for
Collaborating with Hyper Island, I curated & hosted an event with Martin Mignot (Parter at Index Ventures), George Pallis (Deliveroo CMO) and Simon Beckerman (Depop Founder) talking about the role of design today.
Panel
2017
Courier 
for
"an expert panel discussing the thinking behind a brand identity and when it's the right time to rebrand."
Press
2017
Creative Review
for
DesignStudio’s guide to creating great brand identities.
Book
2017
Typodarium
for
The Typodarium accompanies you through the year with 366 new fonts, and this issue has a couple of the faces from The Type Foundry.
TV
2016
BBC
for
Talking about who owns Rhianna’s face.
Press
2016
Dezeen
for
Deliveroo has become the latest company to scrap its complicated logo in favour of a flat design.
Press
2016
The Next Web
for
It’s not only the uniforms that have received a makeover. Deliveroo’s logo has also been revamped. The emblem still retains the kangaroo motif that’s recognized globally. However, it has been remodeled to be a little more minimalistic.
Press
2016
The Drum
for
Food delivery company Deliveroo has rolled out a new brand identity, refreshing the logo, wordmark and providing an equipment refresh to help its its riders (more often than not cyclists) stand out more on the street.
Press
2016
Marketing Week
for
As part of a major rebrand, Deliveroo has introduced a more minimalist kangaroo character while overhauling typography and staff uniforms with colourful new designs.
Press
2016
Design Week
for
An angular new kangaroo, designed to be internationally recognisable.
Press
2016
Guardian News
for
Fashion has a new cult item: the Deliveroo jacket, which streetwear fans are buying up on vintage resale sites and wearing to raves.
Press
2016
Brand New
for
It’s like OpenTable but instead of making a restaurant reservation, you make a spa or salon reservation.
Press
2016
Design Week
for
Wahanda was set up in 2008 and has recently acquired a number of competitor businesses in the UK and Europe. One of the businesses it has bought is Treatwell, and the company is now unifying all of its businesses under the Treatwell brand.
Press
2016
The Drum
for
Online hair and beauty booking service Wahanda has undergone a make over of its own and rebranded as Treatwell to realise its growth ambitions.
Press
2016
The Branding Journal 
for
After a major acquisition and expansion during the past year, the website offering reductions for hair & beauty products and services has undergone a major rebrand with a new name: Treatwell.
Press
2016
Tech Crunch
for
Wahanda, the European hair and beauty marketplace that Japan’s Recruit Holdings majority acquired last year for $117 million (at a $240 million pre-money valuation), is getting a makeover of its own. Today the company has rebranded to Treatwell. The name comes from an acquisition made in June 2015 to expand its services in Holland, Germany and Belgium.
Press
2016
Cosmetics Business
for
Health and beauty services booking website Treatwell (formerly Wahanda) has launched a new advertising campaign following its rebrand earlier this year. The campaign features a series of three un-stylised images that aim to capture movement. The company describes the “spirited” images as a departure from the illustration-based format of its previous campaigns.
Press
2016
Cosmetics Business
for
Beauty booking company Wahanda has changed its name to Treatwell as part of a major rebrand. Treatwell is the name of the German rival company that Wahanda acquired last June for a reported €34m. The name change is part of Wahanda’s plan to unify its business, which has become increasingly multi-pronged.
Press
2016
Business Insider
for
Gone are the days of waiting until lunchtime so you can make a quick call to a salon to book a hair appointment.
Press
2016
Its Nice That
for
DesignStudio used this vibrant display as a basis for its graphic design concept, which is hooked on the phrase Shape Music, and turns the gestures into painterly dots and brushes of colour, or “light trails”. This idea went on to influence a feature of Blocks’ final interface, as “light trails” became part of the instrument’s display.
Press
2016
Design Week
for
DesignStudio has unveiled a new visual identity for Future Finance, which looks to reconcile serious subjects such as student loans, with an attention grabbing new look.
Press
2016
Design Week
for
Executive creative director at DesignStudio, James Hurst, says: “We’ve filled this little red dot with a peskiness that grabs attention, getting in your way until you wake up to the opportunity to own something original.”
Press
2016
for
The anticipation builds. You find your seat, nestle into the chair, wrestle the coat into submission. With popcorn propped precariously between the knees, the curtains open that little bit wider and the 360º sound rips through the cinema as the ROOOOOOAAAAAAAARR of the Metro Goldwyn Mayer lion lets you know it is all about to begin.
Press
2016
Design Week
for
When we talk about brands with purpose, we’d do well to learn lessons from this bunny rabbit anthropomorphised with a bow tie.
Press
2016
Guardian News
for
They’re worth more than £80bn a year to the economy – so why are the UK’s creative industries undermined by an education system that regards artistic subjects as second class?
Press
2016
Computer Arts
for
Brand in the age of social media.
Panel
2016
Advertising Week Europe
for
How brands and agencies can thrive in the age of design.
Press
2016
Its Nice That
for
Reinventing renowned identities for the likes of the Premier League and Deliveroo involves high stakes and lots of public pressure, but the London-based team took it in their stride, creating thoughtful, fun and, above all, bold new looks for both.
Award Judge
2016
Creative Pool
for
Judging typographic awards for the 2016 annual.
Talk
2016
100% Design
for
Keynote talk about the dumb questions you need to ask, to get to smart answers that build meaningful brands.
Panel
2016
Advertising Week Europe
for
Design is now a key driver for businesses and organisations looking to innovate, differentiate themselves from competitors and get closer to their users. But what do these organisations mean by design and how are they using it?
Press
2016
Computer Arts
for
Five golden rules for dealing with social media comments on high-profile branding jobs.
Award Judge
2015
D&AD New Blood
for
New Blood Awards is open to advertising, design, digital and marketing students, recent graduates and young creatives worldwide.
Article
2014
Graphik
for
Wednesday’s design director James Hurst explores the importance of new Arabic domain شبكة, or dot shabaka, and predicts that it could become even more integral as artificial intelligence develops.
Press
2013
Design Week
for
With a heavy heart we announce type is dead. The improvements in voice-operated user interfaces renders redundant buttons, signage, poetry anthologies and council tax reminders!
Exhibition
2013
for
My typeface Happy was exhibited in Type Tasting.
Press
2012
Design Week
for
Cure Studio is set to close next month, with consultancy founder James Hurst joining Figtree as a senior creative.
Radio
2012
BBC Radio 5 live 
for
So, how much did Microsoft pay?
Press
2011
Design Week
for
We wanted to create something beautiful each time with nice print processes, but when we knew the first eight were mapped out we wanted to tie them all together.
Award
2010
Webby 
for
Our (much copied) website for Antony is given a B.J Novak era award.
Award
2010
YCN
for
Our ever evolving experiential work on Busaba hoardings, gets noticed.
Press
2010
Design Week
for
Hurst adds, ‘There’s a vibrant creative community in SE16 but the artists have to travel to east London if they’re starting out, or west London if they are more established. The gallery will be a reason to come down to the area.’
Press
2010
Design Week
for
Illustration agencies are beating the downturn by looking outside their traditional client base and taking their artists to the people, using everything from social media to exhibitions and murals.
Press
2010
The Independent 
for
"the argument about what is public space and where work can be created is always rife in the art scene. It's easy for companies to come in and reinforce their brand, but what's clever and brave is that here they gave an incredibly open brief. It doesn't look like an advert; it looks like art".
TV
2010
Creative Review
for
Giving a guide to Pick Me Up an art fair at Somerset House where we launched HigginsonHurst, our illustration agency.
TV
2010
Creative Review
for
Giving a guide to screen-printing.
Award
2009
DBA
for
Nominated as one of the 10 ‘bright sparks’ to watch by the DBA (Design Business Association), and paired up with a mentor, Matt Pyke from Universal Everything.
Press
2009
Design Week
for
The quality of the artist is the measure of a good screen-printing exhibition, and we have the most dedicated, persistent and thought-provoking artists working today,’ says Cure Studio’s James Hurst, who curated the exhibition and printed all the works together with Print Club London’s Fred Higginson.
Press
2009
Ala Champ
for
From its beginnings in 2009, the main man behind the scenes is James Hurst. We first came across Cure Studio via The Daily Waffle, a newspaper the design company had created for the Vans Downtown Showdown held in Spitalfields, London.