Rogue School is a creative hub exploring the evolving role of design in an AI-driven world. It hosts my book Use Design to Design Change alongside a growing reference library of tools and resources.

Adidas, a brand with global acclaim, possesses untapped potential in the family stories of its founder, Adi Dassler. These narratives, rich in authenticity and history, provide an avenue for the brand to deepen its relationship with its community and enhance its unique market positioning.

Future Works emerges as an indispensable strategic partner for businesses endeavoring to find their footing and flourish in the transformative era driven by AI. Bringing together industry-leading expertise, we don't just offer solutions but forge a roadmap that intertwines technology with strategy, ensuring businesses are not only equipped but ahead of the curve. Our commitment extends beyond technology to shape teams, ideologies, and organizational ethos, all aimed at a deep-rooted, impactful transformation. With Future Works by your side, the future doesn't just promise change; it guarantees leadership.

Future Cards is an AI-powered platform designed to revolutionize brand building by providing businesses, brand consultants, and agencies with a comprehensive suite of tools to define, develop, and refine their branding strategies. By harnessing the power of artificial intelligence, Future Cards equips users with cutting-edge insights and guidance that empower them to create meaningful, impactful brands.

A spherical concert hall inspired by the composer Karlheinz Stockhausen’s ideas, suspended in the Shed’s McCourt space.

Collaborating with the Google Material Design team, we explored product icons to enhance user understanding and product recognition, while maintaining Google's unique brand identity across its diverse ecosystem.

How we could align Google Cloud with the broader Google brand to benefit the broader portfolio.

An experimental collaboration with the Google Material Design team, we explored expanding Google's color palette to potentially enhance brand differentiation and set the stage for future growth and innovation over the next 25 years.

In a speculative design exploration, we investigated a unique visual language for Google Search to emphasize its diverse capabilities and the various ways people search.

Utilizing AI tools, we explored innovative workspace designs to reinvigorate Google's office environments, aiming to strengthen brand cohesion, enhance employee experiences, and better reflect the company's dynamic culture.

Experimenting with early Mid Journey to understand how artificial intelligence perceives and interacts with a brand.

Through a powerful campaign and comprehensive 360º activation plan, we reestablished Pinterest's value proposition, reigniting Pinner engagement and showcasing the platform's unique advantages for creators and businesses.

By emphasizing Pinterest's unique ability to inspire future plans and drive brand engagement, we successfully differentiated the platform, providing businesses with a compelling reason to invest their marketing dollars in Pinterest.

Redefining Pinterest's identity by focusing on creator empowerment.

We explore a moment of life in lockdown.

As Covid-19 spread through society, Ben (co-founder at Pinterest) committed a small team & resources to develop tools to help flatten the curve.

Waze Carpool, an extension of Google's popular navigation app, sought to promote its new carpooling feature, allowing users to share routes and reduce travel times by accessing High Occupancy Vehicle lanes.

We worked with Roland to redefine the communication strategy for their new Fantom keyboard release. Through a collaborative approach, we developed key visuals and digital storytelling tools that effectively communicated Fantom's advanced features and seamless integration capabilities.

Pinterest needed to redefine its brand identity amidst a saturated digital landscape filled with inspiring imagery. The problem lay in the platform's recessive brand, which struggled to convey the mission of "creating a life you love."

Sharpen the story to fit an evolving world.

Give Nectar an overhaul to live up to the ambitious new product offering.

Make DAM damn interesting.

By tapping into the wonder of travel, we revitalized British Airways' digital experience, creating an engaging and immersive platform that rekindled customer loyalty and elevated the brand's online presence.

Helping Automattic understand how to honor their open source heritage as they develop tools that enable everyone to find their place online.

Building the brand that empowers businesses for Whats Next.

Tell the story about the story.

The launch of Wahaca Labs in Shoreditch to serve as an experimental space for menu and experience innovations.

Capture the essence of the human-first approach

Make the art market, right.

Depop, a unique platform for self-expression, didn't need the constraints of traditional branding. By understanding their community's concerns and embracing their authentic spirit, we provided Depop with the tools to serve as a canvas for individuality.

Make thrifty fashionable.

StarTV, a dominant media company in India, sought to refine their brand positioning and amplify their impact on generations of Indians. We collaborated with them to develop brand tools and create new initiatives that centered on inspiration, ultimately establishing and solidifying their value proposition.

Explain why & how people can make money from their car — when they're not in it.

We transformed Roli's innovative concept into "Blocks," a modular, accessible, and versatile music-making system that captured the imagination of consumers and secured a global launch.

By crafting an iconic character brand, prioritizing rider safety, seamlessly integrating with restaurants, and creating a flexible go-to-market strategy, we transformed Deliveroo into a unified and recognizable brand that stands out in the competitive food delivery landscape.

By exploring the essence of "belonging" through diverse perspectives, we identified key moments in the user journey to foster a sense of connection. Integrating these insights as platform innovations, we successfully reinforced the "Belong Anywhere" concept for Airbnb's users and internal teams.

Give students a chance to graduate with (a little) less debt.

Giving Jordan the bank it deserves

We guided Treatwell through a transformative rebranding process, effectively integrating nine acquired companies and creating a unified brand that catered to both consumers and beauty salons across Europe.

The online store & story.

Giving the queen of knits, the tools to elevate her brand online.

Helping an aggregator be an influencer.

So. Much. Work.

Establishing heritage, for this new brand.

Blending content & commerce.

Giving Frame Demin, the space to share their story.

Helping this icon of the high street, be iconic onilne.

Kicking off a season of Thanks You's with our AW14 campaign.

Define how they tell their story online.

Tell the world about a really delicious yogurt.

Imagine ways Just Giving could continue to innovate.

Reimagine insurance around social pods.

Defining what the BBC TV building would mean, as part of a broad re-development.

Immersive digital experiences across Vodafone campuses.

Art direction to launch the London Edit and digital tools to talk about it.

Build something online, that matched the ambition of their buildings offline.

Help people understand which AEG machine, is right for them.

Stopmotion film to bring the brand values to life for the brand team.

Brining the London Downtown Showdown to life.

Build the brand that captures the palette of fine wine enthusiasts.

Workshop what needs to be done, to ensure the brand isn't done for.

Branding and all event material for this 2 day festival in the heart of London Greenwich.

A digital platform to match the finesse of this inspiring architects work.

Various launches for iconic restaurant locations.

Giving this experimental organization the brand tools and digital platform to share their stories.

Helping this landscape architectural practice bring their work to life on screen.

DJ Sasha sought to relaunch his music imprint, Last Night On Earth, and share the music he remixed and used in his iconic DJ sets. We developed a simple identity and collaborated with illustrator Chris Dent to create a collectible set of vinyl sleeves featuring meaningful cultural landmarks, appealing to music fans and collectors alike.

Build the gallery experience, online.

Learning how to layout magazines, for the British Council and their (sadly no longer) On Tour publication.

Various events materials for Contemporary Music Network gigs across the UK.