2025
—
Talking
A course I created and teach, designed for creative professionals who want to work smarter with AI. The course explores how to use AI as a strategic and creative partner — from brand storytelling and visual research to forecasting trends and generating original design concepts. It’s hands-on, conversation-led, and grounded in real-world creative challenges, helping students sharpen their taste, expand their imagination, and build better ideas — faster.
AI → AI
2022
—
Press
Creative Boom asked if they could do a profile piece on me. I obviously assumed they'd got me mixed up with someone worth profiling, but took the call to be sure. The write up is lovely, hope you enjoy it!
Creative Boom
2021
—
Talking
Brand New
It's been an absolute pleasure talking to Armin Vit as he pulled together a Follow-up podcast going deeper on our (recently reviewed) work at Pinterest! Huge thank you to Simon Blockley, Noel Leu for bringing the wise words and hoping we did you proud Andreas Helin! It takes a village to build a brand, so while we are the voices (this time) huge thank you to the many many hands building a brand that matters and Pinterest deserves!
Pintererst Brand New Follow Up
2025
—
Writing
Use Design To Design Change – Second Edition is out now! This refreshed edition takes the original ideas further, offering fresh insights and powerful frameworks to help you leverage design as a tool for meaningful change. In this book, design transcends aesthetics—it becomes a catalyst for transformation. Discover how daring to launch, embracing the power of “and,” and scaling without compromise can revolutionize your brand and community. Every page reflects my personal journey and deep passion for creative leadership. If you’re a creative director, founder, or marketeer looking to challenge the status quo, this book is your guide to innovative, actionable change.
Use Design To Design Change, Second Edition! 
2023
—
Press
A luminous, spherical concert hall will float inside the shed in new york.
Sonic Sphere on Designboom2010
DesignWeek HH Against All The Odds
Illustration agencies are beating the downturn by looking outside their traditional client base and taking their artists to the people, using everything from social media to exhibitions and murals.
DesignWeek HH Against All The Odds2010
DesignWeek HH Against All The Odds
Illustration agencies are beating the downturn by looking outside their traditional client base and taking their artists to the people, using everything from social media to exhibitions and murals.
2010
DesignWeek HH at South London Gallery
Hurst adds, ‘There’s a vibrant creative community in SE16 but the artists have to travel to east London if they’re starting out, or west London if they are more established. The gallery will be a reason to come down to the area.’
DesignWeek HH at South London Gallery 2010
DesignWeek HH at South London Gallery
Hurst adds, ‘There’s a vibrant creative community in SE16 but the artists have to travel to east London if they’re starting out, or west London if they are more established. The gallery will be a reason to come down to the area.’
2010
YCN Busaba
Our ever evolving experiential work on Busaba hoardings, gets noticed.
2010
Webby Antony Gormley
Our (much copied) website for Antony is given a B.J Novak era award.
Webby Antony Gormley2010
Webby Antony Gormley
Our (much copied) website for Antony is given a B.J Novak era award.
2009
Power in Numbers
With my dear friend Fred Higginson from Print Club, I curated, produced and promoted a show with 50 artists, each with an edition of 50 prints. Throughout the show we were lucky to have friends who helped make something really special, including our friends at Ambiguous Records who helped us put on a very special evening with live music.
Power in Numbers 2009
Power in Numbers
With my dear friend Fred Higginson from Print Club, I curated, produced and promoted a show with 50 artists, each with an edition of 50 prints. Throughout the show we were lucky to have friends who helped make something really special, including our friends at Ambiguous Records who helped us put on a very special evening with live music.
2009
Ala Champ & Cure Studio
From its beginnings in 2009, the main man behind the scenes is James Hurst. We first came across Cure Studio via The Daily Waffle, a newspaper the design company had created for the Vans Downtown Showdown held in Spitalfields, London.
Ala Champ & Cure Studio2009
Ala Champ & Cure Studio
From its beginnings in 2009, the main man behind the scenes is James Hurst. We first came across Cure Studio via The Daily Waffle, a newspaper the design company had created for the Vans Downtown Showdown held in Spitalfields, London.
2009
DesignWeek inked up
The quality of the artist is the measure of a good screen-printing exhibition, and we have the most dedicated, persistent and thought-provoking artists working today,’ says Cure Studio’s James Hurst, who curated the exhibition and printed all the works together with Print Club London’s Fred Higginson.
DesignWeek inked up2009
DesignWeek inked up
The quality of the artist is the measure of a good screen-printing exhibition, and we have the most dedicated, persistent and thought-provoking artists working today,’ says Cure Studio’s James Hurst, who curated the exhibition and printed all the works together with Print Club London’s Fred Higginson.
2009
DBA Bright Spark
Nominated as one of the 10 ‘bright sparks’ to watch by the DBA (Design Business Association), and paired up with a mentor, Matt Pyke from Universal Everything.
DBA Bright Spark2009
DBA Bright Spark
Nominated as one of the 10 ‘bright sparks’ to watch by the DBA (Design Business Association), and paired up with a mentor, Matt Pyke from Universal Everything.
2001
Bluetack Collective
Bluetack ensure there is affordable space for artists to use. It's inspiring having worked with them for so long, to see how they've navigated the many ways they can meaningfully support the creative community in East London.
Bluetack Collective 2001
Bluetack Collective
Bluetack ensure there is affordable space for artists to use. It's inspiring having worked with them for so long, to see how they've navigated the many ways they can meaningfully support the creative community in East London.
Le Book 2025
What a joy to join the jury for LE BOOK CONNECTIONS in San Francisco — a day that reminded me, once again, that creativity is a deeply human sport. While AI makes noise, this was pure signal: bold, moving work made by people dreaming differently. Special thanks to LE BOOK for bringing such powerful voices together — from Chava Oropesa’s electric storytelling to the magic of FutureDeluxe and Robert Houser’s unforgettable portraits. Use AI to build Aesthetic Intelligence.
Use Aesthetic Intelligence to make work worth making.
Le Book 2025Le Book 2025
What a joy to join the jury for LE BOOK CONNECTIONS in San Francisco — a day that reminded me, once again, that creativity is a deeply human sport. While AI makes noise, this was pure signal: bold, moving work made by people dreaming differently. Special thanks to LE BOOK for bringing such powerful voices together — from Chava Oropesa’s electric storytelling to the magic of FutureDeluxe and Robert Houser’s unforgettable portraits. Use AI to build Aesthetic Intelligence.
Use Aesthetic Intelligence to make work worth making.