2022
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Press
Creative Boom asked if they could do a profile piece on me. I obviously assumed they'd got me mixed up with someone worth profiling, but took the call to be sure. The write up is lovely, hope you enjoy it!
Creative Boom
2023
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Press
A luminous, spherical concert hall will float inside the shed in new york.
Sonic Sphere on Designboom.png)
2016
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Music
For a mad minute I dabbled with electronica toys. Its been called discordant, noise and ‘interesting’. It doesn’t go down well at weddings, it has never been played at a funeral.
Disappear Here
2022
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Writing
Years ago I was asked to write a book to share how I helped make the impact on the brands I have. Fast forward many years, and i've written it! There are now a series of tools, that can be used by anyone, right now to equip teams with dumb questions that shape smart answers.
Use Design To Design Change 
2016
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Press
Guardian News
They’re worth more than £80bn a year to the economy – so why are the UK’s creative industries undermined by an education system that regards artistic subjects as second class?
Guardian roundtable debate
2021
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Talking
Brand New
It's been an absolute pleasure talking to Armin Vit as he pulled together a Follow-up podcast going deeper on our (recently reviewed) work at Pinterest! Huge thank you to Simon Blockley, Noel Leu for bringing the wise words and hoping we did you proud Andreas Helin! It takes a village to build a brand, so while we are the voices (this time) huge thank you to the many many hands building a brand that matters and Pinterest deserves!
Pintererst Brand New Follow Up
2023
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Talking
Always a pleasure sharing why Punk Works exists and the importance of People & Planet thinking in building Profitable brands. Want to eavesdrop on old friends catching up on why good design means doing good? Tuck into the latest episode of Nicki Trott's wonderful podcast Going Conscious where she was kind enough to let me drone on.
Punk Going Conscious
2023
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Press
Punk Works results from Hurst's career-long mission to empower companies to live out their values and build their own brands. Hurst told Creative Boom that the studio is "built on a belief in DIY culture and the idea that clients can build strong brands on their own, with the right tools and support.
Setting up Punk 
2016
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Press
Guardian News
Fashion has a new cult item: the Deliveroo jacket, which streetwear fans are buying up on vintage resale sites and wearing to raves.
Guardian News Deliveroo2009
DesignWeek inked up
The quality of the artist is the measure of a good screen-printing exhibition, and we have the most dedicated, persistent and thought-provoking artists working today,’ says Cure Studio’s James Hurst, who curated the exhibition and printed all the works together with Print Club London’s Fred Higginson.
DesignWeek inked up2009
DesignWeek inked up
The quality of the artist is the measure of a good screen-printing exhibition, and we have the most dedicated, persistent and thought-provoking artists working today,’ says Cure Studio’s James Hurst, who curated the exhibition and printed all the works together with Print Club London’s Fred Higginson.
2009
Ala Champ & Cure Studio
From its beginnings in 2009, the main man behind the scenes is James Hurst. We first came across Cure Studio via The Daily Waffle, a newspaper the design company had created for the Vans Downtown Showdown held in Spitalfields, London.
Ala Champ & Cure Studio2009
Ala Champ & Cure Studio
From its beginnings in 2009, the main man behind the scenes is James Hurst. We first came across Cure Studio via The Daily Waffle, a newspaper the design company had created for the Vans Downtown Showdown held in Spitalfields, London.
2009
Power in Numbers
With my dear friend Fred Higginson from Print Club, I curated, produced and promoted a show with 50 artists, each with an edition of 50 prints. Throughout the show we were lucky to have friends who helped make something really special, including our friends at Ambiguous Records who helped us put on a very special evening with live music.
Power in Numbers 2009
Power in Numbers
With my dear friend Fred Higginson from Print Club, I curated, produced and promoted a show with 50 artists, each with an edition of 50 prints. Throughout the show we were lucky to have friends who helped make something really special, including our friends at Ambiguous Records who helped us put on a very special evening with live music.
2001
Bluetack Collective
Bluetack ensure there is affordable space for artists to use. It's inspiring having worked with them for so long, to see how they've navigated the many ways they can meaningfully support the creative community in East London.
Bluetack Collective 2001
Bluetack Collective
Bluetack ensure there is affordable space for artists to use. It's inspiring having worked with them for so long, to see how they've navigated the many ways they can meaningfully support the creative community in East London.