Work
Etc
2023
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Experience Sound
A spherical concert hall inspired by the composer Karlheinz Stockhausen’s ideas, suspended in the Shed’s McCourt space.
Sonic Sphere
2017
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Depop
Depop, a unique platform for self-expression, didn't need the constraints of traditional branding. By understanding their community's concerns and embracing their authentic spirit, we provided Depop with the tools to serve as a canvas for individuality.
Depop
2023
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Leveraging Legacy
Adidas, a brand with global acclaim, possesses untapped potential in the family stories of its founder, Adi Dassler. These narratives, rich in authenticity and history, provide an avenue for the brand to deepen its relationship with its community and enhance its unique market positioning.
Adidas
2016
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Delivering Success
By crafting an iconic character brand, prioritizing rider safety, seamlessly integrating with restaurants, and creating a flexible go-to-market strategy, we transformed Deliveroo into a unified and recognizable brand that stands out in the competitive food delivery landscape.
Deliveroo
2019
—
Brand
Pinterest needed to redefine its brand identity amidst a saturated digital landscape filled with inspiring imagery. The problem lay in the platform's recessive brand, which struggled to convey the mission of "creating a life you love."
Pinterest
2025
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Rogue School
Rogue School is a creative hub exploring the evolving role of design in an AI-driven world. It hosts my book Use Design to Design Change alongside a growing reference library of tools and resources.
Rogue School
Brand
Campaign
Digital
2025
Rogue School
Rogue School is a creative hub exploring the evolving role of design in an AI-driven world. It hosts my book Use Design to Design Change alongside a growing reference library of tools and resources.
Rogue School
2023
Adidas
Adidas, a brand with global acclaim, possesses untapped potential in the family stories of its founder, Adi Dassler. These narratives, rich in authenticity and history, provide an avenue for the brand to deepen its relationship with its community and enhance its unique market positioning.
Adidas
2023
Future Works
Future Works emerges as an indispensable strategic partner for businesses endeavoring to find their footing and flourish in the transformative era driven by AI. Bringing together industry-leading expertise, we don't just offer solutions but forge a roadmap that intertwines technology with strategy, ensuring businesses are not only equipped but ahead of the curve. Our commitment extends beyond technology to shape teams, ideologies, and organizational ethos, all aimed at a deep-rooted, impactful transformation. With Future Works by your side, the future doesn't just promise change; it guarantees leadership.
Future Works
2023
Future Cards
Future Cards is an AI-powered platform designed to revolutionize brand building by providing businesses, brand consultants, and agencies with a comprehensive suite of tools to define, develop, and refine their branding strategies. By harnessing the power of artificial intelligence, Future Cards equips users with cutting-edge insights and guidance that empower them to create meaningful, impactful brands.
Future Cards
2023
Sonic Sphere
A spherical concert hall inspired by the composer Karlheinz Stockhausen’s ideas, suspended in the Shed’s McCourt space.
Sonic Sphere
2022
Google
Collaborating with the Google Material Design team, we explored product icons to enhance user understanding and product recognition, while maintaining Google's unique brand identity across its diverse ecosystem.
Google
2022
Google
How we could align Google Cloud with the broader Google brand to benefit the broader portfolio.
Google
2022
Google
An experimental collaboration with the Google Material Design team, we explored expanding Google's color palette to potentially enhance brand differentiation and set the stage for future growth and innovation over the next 25 years.
Google
2022
Google
In a speculative design exploration, we investigated a unique visual language for Google Search to emphasize its diverse capabilities and the various ways people search.
Google
2022
Google
Utilizing AI tools, we explored innovative workspace designs to reinvigorate Google's office environments, aiming to strengthen brand cohesion, enhance employee experiences, and better reflect the company's dynamic culture.
Google
2022
Google
Experimenting with early Mid Journey to understand how artificial intelligence perceives and interacts with a brand.
Google
2021
Pinterest
Through a powerful campaign and comprehensive 360º activation plan, we reestablished Pinterest's value proposition, reigniting Pinner engagement and showcasing the platform's unique advantages for creators and businesses.
Pinterest
2021
Pinterest
By emphasizing Pinterest's unique ability to inspire future plans and drive brand engagement, we successfully differentiated the platform, providing businesses with a compelling reason to invest their marketing dollars in Pinterest.
Pinterest
2020
Pinterest
Redefining Pinterest's identity by focusing on creator empowerment.
Pinterest
2020
Lock Down
We explore a moment of life in lockdown.
Lock Down
2020
How We Feel
As Covid-19 spread through society, Ben (co-founder at Pinterest) committed a small team & resources to develop tools to help flatten the curve.
How We Feel
2019
Waze
Waze Carpool, an extension of Google's popular navigation app, sought to promote its new carpooling feature, allowing users to share routes and reduce travel times by accessing High Occupancy Vehicle lanes.
Waze
2019
Roland
We worked with Roland to redefine the communication strategy for their new Fantom keyboard release. Through a collaborative approach, we developed key visuals and digital storytelling tools that effectively communicated Fantom's advanced features and seamless integration capabilities.
Roland
2019
Pinterest
Pinterest needed to redefine its brand identity amidst a saturated digital landscape filled with inspiring imagery. The problem lay in the platform's recessive brand, which struggled to convey the mission of "creating a life you love."
Pinterest
2018
Twitter
Sharpen the story to fit an evolving world.
Twitter
2018
Nectar
Give Nectar an overhaul to live up to the ambitious new product offering.
Nectar
2018
Impira
Make DAM damn interesting.
Impira
2018
British Airways
By tapping into the wonder of travel, we revitalized British Airways' digital experience, creating an engaging and immersive platform that rekindled customer loyalty and elevated the brand's online presence.
British Airways
2017
Automattic
Helping Automattic understand how to honor their open source heritage as they develop tools that enable everyone to find their place online.
Automattic
2017
WorldFirst
Building the brand that empowers businesses for Whats Next.
WorldFirst
2017
Wattpad
Tell the story about the story.
Wattpad
2017
Wahaca
The launch of Wahaca Labs in Shoreditch to serve as an experimental space for menu and experience innovations.
Wahaca
2017
Typeform
Capture the essence of the human-first approach
Typeform
2017
Art Finder
Make the art market, right.
Art Finder
2017
Depop
Depop, a unique platform for self-expression, didn't need the constraints of traditional branding. By understanding their community's concerns and embracing their authentic spirit, we provided Depop with the tools to serve as a canvas for individuality.
Depop
2016
Vestiaire
Make thrifty fashionable.
Vestiaire
2016
Star TV
StarTV, a dominant media company in India, sought to refine their brand positioning and amplify their impact on generations of Indians. We collaborated with them to develop brand tools and create new initiatives that centered on inspiration, ultimately establishing and solidifying their value proposition.
Star TV
2016
Drivy
Explain why & how people can make money from their car — when they're not in it.
Drivy
2016
Roli
We transformed Roli's innovative concept into "Blocks," a modular, accessible, and versatile music-making system that captured the imagination of consumers and secured a global launch.
Roli
2016
Deliveroo
By crafting an iconic character brand, prioritizing rider safety, seamlessly integrating with restaurants, and creating a flexible go-to-market strategy, we transformed Deliveroo into a unified and recognizable brand that stands out in the competitive food delivery landscape.
Deliveroo
2015
Airbnb
By exploring the essence of "belonging" through diverse perspectives, we identified key moments in the user journey to foster a sense of connection. Integrating these insights as platform innovations, we successfully reinforced the "Belong Anywhere" concept for Airbnb's users and internal teams.
Airbnb
2015
Future Finance
Give students a chance to graduate with (a little) less debt.
Future Finance
2015
Etihad Bank
Giving Jordan the bank it deserves
Etihad Bank
2015
Treatwell
We guided Treatwell through a transformative rebranding process, effectively integrating nine acquired companies and creating a unified brand that catered to both consumers and beauty salons across Europe.
Treatwell
2014
Tommy Hilfiger
The online store & story.
Tommy Hilfiger
2014
Sonia Rykiel
Giving the queen of knits, the tools to elevate her brand online.
Sonia Rykiel
2014
LYST
Helping an aggregator be an influencer.
LYST
2014
Lindex
So. Much. Work.
Lindex
2014
Kent & Curwen
Establishing heritage, for this new brand.
Kent & Curwen
2014
Jaeger
Blending content & commerce.
Jaeger
2014
Frame
Giving Frame Demin, the space to share their story.
Frame
2014
Fortnum & Mason
Helping this icon of the high street, be iconic onilne.
Fortnum & Mason
2014
Esprit
Kicking off a season of Thanks You's with our AW14 campaign.
Esprit
2014
Diesel
Define how they tell their story online.
Diesel
2014
Liberté
Tell the world about a really delicious yogurt.
Liberté
2014
Just Giving
Imagine ways Just Giving could continue to innovate.
Just Giving
2014
Guevara
Reimagine insurance around social pods.
Guevara
2013
Stanhope
Defining what the BBC TV building would mean, as part of a broad re-development.
Stanhope
2013
Vodafone
Immersive digital experiences across Vodafone campuses.
Vodafone
2013
Nike
Art direction to launch the London Edit and digital tools to talk about it.
Nike
2012
Arup Associates
Build something online, that matched the ambition of their buildings offline.
Arup Associates
2012
AEG
Help people understand which AEG machine, is right for them.
AEG
2011
Whistles
Stopmotion film to bring the brand values to life for the brand team.
Whistles
2011
Vans
Brining the London Downtown Showdown to life.
Vans
2011
Fine + Rare
Build the brand that captures the palette of fine wine enthusiasts.
Fine + Rare
2011
Manheim
Workshop what needs to be done, to ensure the brand isn't done for.
Manheim
2010
Greenwich Summer Sessions
Branding and all event material for this 2 day festival in the heart of London Greenwich.
Greenwich Summer Sessions
2010
Simon Dance Design
A digital platform to match the finesse of this inspiring architects work.
Simon Dance Design
2010
Busaba
Various launches for iconic restaurant locations.
Busaba
2009
Arts Catalyst
Giving this experimental organization the brand tools and digital platform to share their stories.
Arts Catalyst
2009
Gillespies
Helping this landscape architectural practice bring their work to life on screen.
Gillespies
2009
DJ Sasha
DJ Sasha sought to relaunch his music imprint, Last Night On Earth, and share the music he remixed and used in his iconic DJ sets. We developed a simple identity and collaborated with illustrator Chris Dent to create a collectible set of vinyl sleeves featuring meaningful cultural landmarks, appealing to music fans and collectors alike.
DJ Sasha
2008
Antony Gormley
Build the gallery experience, online.
Antony Gormley
2004
British Council
Learning how to layout magazines, for the British Council and their (sadly no longer) On Tour publication.
British Council
2004
CMN
Various events materials for Contemporary Music Network gigs across the UK.
CMN
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